School Marketing e-Books on Amazon.com

Bryan Foster this week uploaded his five marketing e-books to Amazon.com, the largest seller of books via the internet in the world. Readers do not even need an Amazon Kindle reading device to download and read the e-books!!!

These books will now be available to read on normal PC, Mac, iPhone, iPad or Blackberry devices. This now opens the market for a much larger readership for these well received marketing e-books.

"Your purchase will be sent automatically to your iPhone, PC, Mac, iPad, or BlackBerry device." (Amazon.com website)

The e-books available through Amazon.com include the recently published 'School Marketing Manual for the Digital Age (3rd ed)', 2010, 369 A4 pages, as well as its predecessor, the second edition of this e-book, the 'School Marketing e-Handbook: Easy to Use Guide to Market the School (2nd ed)', 2009, 190 A4 pages.

For those interested in dealing directly with the author, the books are still available on the SMA website.

"This is a special moment on the timeline of my e-book development. To be able to access a worldwide audience through the world's largest seller of books, will only enhance the offerings found in these marketing manuals and strategy books," said Bryan Foster, author and publisher.

"As a marketing e-book author, this Amazon.com option is a marketing opportunity I needed to engage with as one of my espoused marketing methods."

Ezine Articles - Author Named an Expert Author

Bryan Foster has just been named an Expert Author on the specialized article publication website, Ezine. His topics on this website vary across quite a broad range of areas - from marketing for professionals, businesses, community groups and religions, to necessary media skills for interviews particularly when confronted with difficult questions or issues, to the place of social networking sites for churches, the place of e-books in this digital age, to the importance of the marketing plan to any organization.

So far Bryan has had 10 articles published by Ezine - including the very popular 'Good Marketing Evaluation Practices Getting Lost in Today's Digital Age'. There are also a number of specialized media interview topics, including:

• Managing Media Interviews - 6 Key Areas
• Difficult Media Question During an Interview - A Response Method
• A Difficult Media Interview - Hints and Tips
• Photojournalists Important to Professional and Business Success

The school, church and parish marketing plans and strategies are also specifically explored through articles, including 'Make the School Marketing Budget a Necessary Part of Any School Marketing Plan' and 'Social Networking Websites Needed for Churches and Parishes'.

Bryan's  five e-books form the knowledge base for another, 'E-Books a Necessary Marketing Strategy in the Digital Age'.

"I very much enjoyed writing these articles and am honoured to have this status bestowed," said Bryan Foster author of School Marketing Manual for the Digital Age (3rd ed) 2010, a 369 A4 paged e-book available on this website.

"I hope readers to the website will gain from the insight offered."

Bryan Foster has been marketing within the Catholic Church and schools for twenty years. He brings a wealth of experience and ideas with a major contemporary slant for this digital age.

'Catholic Leader' Newspaper Features Bryan Foster's Marketing e-Book

The Catholic Leader newspaper has a story featuring the newly published Church Marketing Manual for the Digital Age (2nd ed) 2010 by Bryan Foster. This is the counterpart to the more detailed School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster.

The school marketing ebook consists of 369 A4 pages, while the church marketing ebook consists of 329 A4 pages, both written in an easy to read key-point style.




The story highlights the benefit of this e-book to parishes.

Surfers Paradise Parish Parish Priest, Fr Dan Ryan, and his Parish Administrator, Sonya Slayter, both espoused the benefits of the e-book for their parish and the wider Church.

"It is wonderful to see a key media outlet, The Catholic Leader newspaper, highlight this newly published e-book," said Bryan Foster, author.

"Fr Dan Ryan and Sonya Slayter saw the benefit of this church marketing e-book for helping to get people back to their parish, and to keep present parishioners informed, that they purchased 10 copies for their parish leaders - the parish pastoral councillors."

Photo in story: Bryan Foster, author (standing), shows Fr Dan Ryan PP and Sonya Slayter Parish Administrator of the Surfers Paradise Parish his new e-book for church marketing.

The School Marketing Manual for the Digital Age (3rd ed) 2010 and the Church Marketing Manual for the Digital Age (2nd ed) 2010 both written by Bryan Foster are available at both the SMA School Marketing and the  CPM Church Parish Marketing websites.

St Mary's Goondiwindi Visit

Bryan Foster recently returned to St Mary's School, Goondiwindi, a country school of which he was the first lay principal in the 1980s. Bryan met with Paul Ryan the present principal. He also toured the school grounds and facilities.

"Paul Ryan is doing a wonderful job as principal. There is a real positive feel about the school. There are also a number of necessary expansions being undertaken by Paul in this thriving school community," said Bryan Foster, Author of 'School Marketing Manual for the Digital Age (3rd ed)', 2010.

This is the educational setting where Bryan started to develop his school marketing principles and strategies.

"The basic school marketing startegies back in the 1980s revolved around the success of the community's word-of-mouth support, the school and parish newsletters and the local newspaper."

"The community's word-of-mouth support is still critical to this day for all school marketing personnel. The challenge is how to keep the community informed and supportive."

Bryan was also able to meet with Fr Michael O'Brien PP of St Mary's Parish Goondiwindi.

"An enjoyable chat occurred in St Mary's Church while Fr Michael O'Brien rehearsed students from St Mary's School, the local parish school, for their Easter ceremony. Each person at this Sunday afternoon practice was very much enjoying the experience."

The contryside around Goondiwindi, which is 4.5 hours from the east coast of Australia, was showing the positive signs of a drought-break following major flooding in western and southern Queensland.

Photo above shows Paul Ryan, Principal St Mary's School, Goondiwindi, with Bryan Foster, first lay principal of St Mary's School.

School Marketing Blog Posts e-Book by Bryan Foster Released this Month

The compilation of blog posts, primarily from this SMA website as well as from the CPM website, was released this month.

"Over 100 blog posts for my first year of blogging were released this month as an e-Book," said Bryan Foster, author.

The 'School & Church Marketing Blog Posts: My First 100+' 2010 e-Book comprises blog posts covering a year of blogging for Bryan Foster.

"These 100+ blog posts, as well as from the SMA and CPM websites, are also from my Blogger, WordPress and LinkedIn blog sites."

The primary topics are those revolving around school and church marketing.

" The blog topics are based on the themes from my four e-Books released over the past year and a bit."

"The latest topics come from the 'School Marketing Manual for the Digital Age (3rd ed)' 2010 and 'Church Marketing Manual for the Digital Age (2nd ed)' 2010 both just released."

The other two main e-Books covered are the 'School Marketing e-Handbook: Easy to Use Guide to Market Your School (2nd ed)' 2009 and the 'Church Parish Marketing e-Handbook: Easy to Use Guide to Market Your Church Parish Deanery 2009.'

Church Marketing Manual for the Digital Age (2nd ed) by Bryan Foster Released this Month

The Church Marketing Manual for the Digital Age (2nd ed) 2010 by Bryan Foster was released this month, February, on the CPM website.

This 300+ page e-book includes an over 80 page chapter devoted to the Internet Applications for church marketing in the digital age.

Over 130 live weblinks are used throughout the text. Readers have the option of linking live to these sites when they use their electronic version of the e-book on an internet linked computer.

There are over 60 screenshots of various internet webites to assist with a better appreciation of all the internet has to offer church marketing.

"To have been able to include such a comprehensive coverage of necessary digital marketing tools for the church marketer has been a most enjoyable experience," said Bryan Foster, author.

"The digital tools have been combined with the other necessary contemporary and traditional methods to give a well balanced approach to church marketing."

New 2010 'School Marketing Manual for the Digital Age (3rd ed)' Released Tonight

The School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster was released on the SMA website tonight.

"This 350+ A4 paged edition is 80% longer than last year's School Marketing e-Handbook: Easy to Use Guide to Market Your School (2nd ed) 2009," said author, Bryan Foster.

The Internet Application chapter is an additional and significant aspect of this new edition.

"Over 100 pages are devoted to the internet digital world for school marketing, including over 80 internet screenshots and 130+ live weblinks."

Various aspects of internet applicatons, including advances for the school website, social networking uses, chat room uses, the e/i-newsletter / flyer / brochure and Skype, etc, are explored.

" I believe that the Instructions on how best to use these and so many other successful contemporary and traditional methods for school marketing is a true strength of this e-book."

"It is an easy to read, summarised, point formatted manual, which is aimed at the busy school marketing professional."

School Awards' Night Key School Marketing Opportunity

Bryan Foster announced the major recipients of the special awards at his recent school Night of Excellence. He firmly believes in these nights being of exceptional worth to the School Marketing Plan of any school.

"The School Awards Night / Night of Excellence is a classic opportunity to market your school," said Bryan Foster, Marketing Manager, Aquinas College.

"I thoroughly enjoyed taking an active announcing role in the recent College Awards night at the city's Arts Centre."

Bryan has previously organised this night at Aquinas College, as well as being the night's MC.

"The school's awards night allows the school to showcase many of the outstanding aspects within the local school community," emphasised Bryan Foster. 

Google Books Feature 'School Marketing e-Handbook..." by Bryan Foster

Google Books, the world's largest search engine's publication of quality books, has this month added the Bryan Foster publication, "School Marketing e-Handbook: Easy to Use Guide the Market Your School" to its collection.

This collection item may be viewed at BooksGoogle.com 

"It is very pleasing to see that Google Books has published this notification on their renowned site," said Bryan Foster, author and publisher.

"Now many people may have access to the style and content of this valuable school marketing e-handbook."

American Express Joins School Marketing e-Handbook

American Express, the internationally recognised and used financial organisation, is now linked to the School Marketing e-Handbook website.

"You may now securely purchase various items from this website using the world renowned American Express at no extra cost to the consumer," said Mr Bryan Foster, author and director.

American Express joins Visa, Mastercard and PayPal as financial providers for purchases of  School Marketing e-Handbook  written by Bryan Foster.

Currency Converters aid School Marketing Website

New currency converters for the conversion to US Dollars (USD), European Euros (EUR) and New Zealand Dollars (NZD) are now an integral part of the School Marketing website.

"These converters are a very welcome addition and may be found at the lower section of each item in the School Marketing Online Shop," said Bryan Foster, author and website administrator.

"The converters may also be found in each item's description webpage found by clicking on the item in the School Marketing Online Shop."

Difficult Economic Times Need Outstanding School Marketing

"In these difficult economic times we need to market our schools in an outstanding way," said Mr Bryan Foster.

We find ourselves questioning our whole School Marketing Plan (SMP) and School Marketing Budget (SMB) in these tough economic times. 

"Many schools are losing enrolments due to families being unable to pay the fees and expenses. Our budgets overall are sufffering from smaller enrolments."

It is in these times that we need to look seriously at our SMB and SMP. If we cut back on the SMB fewer people will hear or read about what our school has to offer. This is turn will lead to even less enrolments.

"We need to maintain our budgets at levels which allow the desired number of people to be engaged with being informed successfully with what we have to offer. Our SMP needs to be reworked in this light."
 
Have your say at our School Marketing BLOG.

Imperical Evidence for School Marketing

There is now imperical evidence to strongly suggest that a good school marketingbudget will help improve enrolment numbers in the first year level of that school. Mr Bryan Foster has reviewed the evidence for the past six years at his school. This evidence showed this to be true in his high school's case.

"After reviewing the evidence, it was clear that the enrolment numbers for the first year of high school were either maintained or improved when there were sufficient funds diverted to marketing our school," said Mr Bryan Foster.

"However, the opposite was also the case. Enrolment numbers in the first year of high school dropped when less funds were used for school marketing. A good improvement followed a good increase in funding back to the original level."  (Thoughts? Go to our School Marketing Blog)

Media Advantage for School marketing

School marketing personnel should not fear the media.

It is acknowledged that trepidation is often felt about certain aspects of dealing with the media, especially by those new to the experience.

Knowing how to use all forms of the media to the school’s advantage, as well as how best to school market through the media is a challenge.

These days schools need to use as many forms of the media as possible. Many are relatively free, especially the social networking websites, web blogs and the school's own website.

The paid forms of media for school marketing can also have a free component, eg the news item on television and in the print media. However, advertising in these forms of the media will cost.

Guidance is needed. Being in regular contact with various experienced school marketing people: personally, through school marketing blogs or groups, is a necessary advantage.

Having an easy to read and use text handy is also a huge advantage. A text, such as: 'School Marketing e-Handbook: Easy to Use Guide to Market Your School' by Bryan Foster, which is written in easy to read summarised form and assists with the 'how to' as well as the 'what is it?' of school marketing, is very advanatageous. This texts assists with all aspects of marketing the school, but devotes considerable information to dealing with the media and various media productions.

New Easy to Use School Marketing Handbook

Mr David Hutton, Executive Director Catholic Education, Archdiocese of Brisbane, holds the first printed copy of the 'School Marketing Handbook: Easy to Use Guide to Market Your School' and congratulates Mr Bryan Foster, author, on its publication. 

"Bryan is a committed and highly professional educator and administrator. In particular he has demonstrated great leadership in the area of school marketing and promotions," said Mr Hutton, Executive Director Brisbane Catholic Education.

Radio Advertising huge School Marketing Success

The school marketing Open Day and Arts Precinct Opening campaign at Aquinas College Southport began with a solid week's radio advertising.

"This week a new building, along with upgraded facilities, was opened as part of the school's Open Day program. Heavy promotions in the various media and beyond are occurred," said Bryan Foster, Marketing Manager, Aquinas College.

The new facility is a major Arts Precinct and will be the emphasis for the school marketing plan. Many millions of dollars were invested in the building project hence the school marketing plan needed to promote both the success of the building as well as the amount of time and money expended.

"Thousand of dollars was invested in the school marketing plan for the week. It included radio and newspaper advertising and editorial."

The school's website had prime coverage of the event and all the local feeder school's and parishes ran promotional flyers in their newsletters. The local feeder schools have also just concluded their visitations by the principal, key staff and senior students.

"The school marketing budget for major school events / improvements needs to be indicative of the high regard each is placed within the school community."

School Marketing and the Television News Item

School marketing e-Handbook... by Bryan Foster

USE FAMOUS PEOPLE AS PART OF SCHOOL MARKETING EVENT

Professional golfer Terry Price donated his services to promote the recent Aquinas College Golf Day.

"Having Terry on the course created enormous interest. Competitors lined up for photographs and chats throughout the day," said Mr Bryan Foster, author of "School Marketing e-Handbook...".

Terry raised funds on a Par 3 hole by taking the shot for cashed up players.

He also presented the trophies and mixed socially with players and families after the event.

"All in all a thoroughly enjoyable day was had by all present. The funds raised will go to the football and netball teams which travel to competitions in the June holiday break."

'Workplace of the Day' Radio Promotional Success

As part of the Open Day school marketing plan, Aquinas College used a local radio staion's 'Workplace of the Day' segment to highlight the school.

"This promotion was a raging success and may be listened to on the Aquinas College website," said Bryan Foster, Aquinas College Marketing Manager.

Key staff involved primarily involved with the College's new Arts Precinct and the School of Excellence for Sport, the College's main focus this year, were 'let loose' with the radio announcer. A very humorous exchange occurred. Pre-briefing discussions between the staff and Bryan Foster were essential for success.

"The humour played a major role in the success of this venture."

"This may not be every school's style of promotion but it sits well within the marketing sphere of the Gold Coast Australia, the holiday capital of the nation."

"However, don't forget the power of the radio promotions for school marketing!!!"

You Tube - an Integral Aspect of School Marketing

You Tube plays an integral part in this website. Schools need to embrace this technology.

Two recordings composed by this school marketing website creator, Bryan Foster, were uploaded to You Tube and then embedded into this website.

"You Tube plays an intregral part with school marketing in the 21st century," said school marketing website creator and author, Bryan Foster.

"We need to embrace this technology and use it to the school's best interest."

This school marketing website has You Tube now featured on the school marketing homepage and school marketing about us page.